Balanced Scorecard Strategy For Dummies
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Balanced Scorecard Strategy For Dummies
Explore Book
Subscribe on Perlego

Two big mistakes while developing your business plan can cause your new business to fail: lack of research and lack of preparedness. Avoid becoming a failed business by making sure you don't commit those mistakes and the following:

  • Lack of a long-term company vision

  • Failure to establish clear goals and objectives

  • Misunderstanding what customers want

  • Underestimating the competition

  • Inadequate financial planning

  • Lack of strong leadership

  • Ineffective procedures and systems

  • Absence of critical business skills

  • Inability to change

  • Failure to communicate the plan

About This Article

This article is from the book: 

About the book author:

Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley.

Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.